Burberry, but for who??

I'm sure we have all seen Mario Testino's latest masterpiece-the SS10 Burberry campaigns! And of course the pictures are sensational and the clothes are mouth-wateringly delicious but I can't help but wonder one thing...the age of the people in the campaign??

I will admit that what I am about to say is 40% down to the fact that I am envious that Emma Watson gets to parade around in the most beautiful clothes, with some rather good looking boys and be photographed by a legend.

But it is concerning. The actress, musicians and baby bro are all 21 and under, essentially making the target audience for this campaign MATURE TEENS!! Could you imagine someone in their 30s looking in these pics and thinking "yes, I shall have that dress" NO is the answer people!! She will more than likely be thinking "I like that dress, but it's more suited for you young things". As for the men who shop there, well apparently they are going to be looking like they have hit a quarter life crises dressing like 2 year old indie boys.

Young things cannot afford £900 trench coats.

I just don't get it. Did Christopher Bailey just decide to sod all the marketing techniques this season (by the way I study PR, so I tend to think along these lines like all the time).

Admittedly, previous campaigns haven’t exactly featured the older generation but Agyness Dean, Lily Dawson and co. attract those who are maybe in their late 20's and can afford such pieces. What normal 17 year old do you know kicking around Glasto with Burberry wellies or walking into 2nd period maths with a small Marlow patent shoulder bag??

If anybody knows the reason behind this please enlighten me!!!

xoxo